Vinyltek Launches New Brand Identity

October 2006

DELTA, BC – Vinyltek is proud to unveil a new brand identity, representing an exciting milestone in the company’s successful 20-year history. The new brand reinforces Vinyltek’s position as BC’s premier manufacturer of high quality, stylish vinyl windows and doors.

The launch of Vinyltek’s brand identity is the culmination of an extensive one-year strategic marketing project undertaken with the branding firm StudioThink and the first in a series of exciting marketing initiatives. “Our expertise lies in manufacturing energy efficient, sound resistant and visually striking vinyl windows and doors,” said Bob Lawrence, General Manager at Vinyltek. “While our dealers and customers have long known about the quality of our products, minimal marketing has made us the window industry’s best kept secret. Over the next year, that will change.”

The new identity reflects Vinyltek’s commitment to quality and style. Designed to appeal to quality-oriented homeowners who are building a custom home or upgrading their windows and doors in their existing home, the new identity adds an exciting layer to the Vinyltek organization, transforming them from a manufacturer, to a sophisticated engineer and designer of high-end vinyl windows and doors.

Along with a new identity, Vinyltek recently launched a product focused website dedicated to Vinyltek’s extensive product line, complete with a photo gallery and information on energy rating standards and vinyl window technology. Future updates include an online video tour of Vinyltek’s manufacturing plant and upcoming showroom.

Vinyltek manufactures a variety of window styles, including single hung & single slider, double hung & double slider, casement & awnings, sliding patio doors, French doors and tilt-turn windows. All windows and doors come standard with LowE3 glass and long lasting hardware. Vinyltek also offers a variety of trim options, decorative grid designs, vinyl colours, glazing options and more – providing homeowners with customized windows and doors to suit their home. In addition, all Vinyltek products come with an exclusive Lifetime Warranty.

Located on Annacis Island in Delta, BC, Vinyltek was established in 1986 and was the first manufacturer of quality PVC products in British Columbia, Canada and the Pacific North Western United States. Engineers and designers work together to ensure every window and door is durable and aesthetically pleasing. For more information, visit www.vinyltek.com.

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